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United Country Advances Position in Entrepreneur Magazine's 2010 Franchise 500 Ranking

Press Room
United Country Advances Position in
Entrepreneur Magazine’s 2010 Franchise
500® Rankings
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January 15, 2010 – KANSAS CITY, Mo. – United Country Real Estate has moved up among the top-ranked franchise organizations in the United States and globally, securing the No. 78 position in the 31st Annual Entrepreneur Magazine Franchise 500® survey. Outperforming hundreds of well known brands, United Country has continued upward growth in the rankings for three consecutive years.

In addition to advancing in the overall Franchise 500® list, United Country also moved up to the No. 65 spot in the Top Global Franchise category, and as a result of the company’s No. 20 ranking in the Low-Cost Franchise category, United Country was featured in the January 2010 issue of Entrepreneur Magazine in the article, 10 Great Franchises for Less than $20,000. The article highlights the 10 most promising franchises with the best combination of superb rankings and low start-up costs.

“2010 marks 85 years of market-leading innovation for United Country and our growth in the Franchise 500 is a direct result of the company’s forward-thinking strategy and dedication to providing premium value to our customers, franchisees and sales associates. We’ve approached market challenges as an opportunity rather than an obstacle by focusing our attention on new initiatives that will propel United Country and each of our franchise offices ahead of the competition as we enter a new decade,” said Dan Duffy, chief executive officer of United Country Real Estate.

Entrepreneur Magazine has been conducting the Franchise 500 study since 1980 to assist entrepreneurs in selecting the best franchise opportunities. All companies, regardless of size, are judged by the same criteria: objective, quantifiable measures of a franchise operation. The objective factors are plugged into the Franchise 500 formula, with each eligible company receiving a cumulative score. The franchises with the highest scores become the official Franchise 500. The complete 31st Annual Franchise 500® report is featured in the January 2010 edition of Entrepreneur Magazine and online at www.EntrepreneurMagazine.com.

About United Country

United Country Real Estate is the largest fully integrated franchise network of conventional real estate and auction real estate professionals in the United States. Based in Kansas City, Mo., the company has been an innovator in real estate marketing since 1925. United Country supports nearly 675 offices across the U.S. and in Costa Rica with a unique, comprehensive marketing program that includes one of the largest portfolios of property marketing web sites (more than 1,000 separate sites), seven proprietary real estate catalogs with a cumulative distribution of 1.5 million, an extensive, current buyer database and national advertising of properties to more than 90 million potential buyer prospects a week. United Country has been recognized by Dun and Bradstreet’s AllBusiness.com as the Top U.S. real estate franchise, the Wall Street Journal as a Top 1 percent franchise and among Entrepreneur Magazine's Franchise 500® top 100 global franchises.

2820 NW Barry Road, Kansas City, MO 64154
816-420-6200  www.unitedcountry.com

Members of the media needing information on United Country or our marketplace, contact
Angela Smith, Public Relations & Social Media Manager
Phone: 816.620.6241 or Email: asmith@unitedcountry.com
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