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® Land Institute National President, Michael Landreth,
Joins United Country Real Estate

Press Room
Former REALTORS® Land Institute
National President, Michael Landreth, Joins
United Country Real Estate
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May 26, 2010 (Kansas City, Mo.) – Michael Landreth, ALC, CRS, GRI, and former national president
of the REALTORS® Land Institute, an affiliate organization of the National Association of REALTORS® dedicated to the education and accreditation of the nation’s top land brokers, has joined United Country Real Estate, the nation’s largest integrated franchise network of traditional and auction real estate professionals. Landreth will serve as a strategic consultant, focusing on the continued development of United Country’s land and distinctive ranch properties operations.

“United Country’s 85-year heritage began in land. While the company’s innovative spirit has broadened our core extensively to include investment properties, ranches, second homes, retirement and small
city and town properties, our roots remain deeply planted in land, recreational and lifestyle real estate. This is just one of the many reasons that Michael is such a natural fit within our organization. He has nearly 20 years of experience in ranch and land sales and national and regional leadership roles with top professional organizations and his own company, Landreth Ranch and Land Co., Ltd., and we know that Michael will greatly enhance United Country’s offering to the market,” said Dan Duffy, chief executive officer of United Country Real Estate.

“I truly believe that United Country is fundamentally changing the way real estate is marketed and
sold,” said Landreth. “As an independent operator for more than 25 years, I regularly identified opportunities to dramatically improve the service and value proposition that land brokers offer their clients. United Country has invested heavily in resources that have forever changed the landscape of land brokerage. I am excited to work with this particular team of forward-thinking leaders in this industry and I look forward to strengthening even further their position in the real estate market.”

In his role as a strategic consultant to United Country, Landreth will advance ongoing efforts to improve the service offerings of the company when serving the specialized requirements of buyers and sellers of distinctive ranch, land, farm, and recreational properties nationally.

About United Country

United Country Real Estate is the largest fully integrated franchise network of conventional real estate and auction real estate professionals in the United States. Based in Kansas City, Mo., the company has been an innovator in real estate marketing since 1925. United Country supports nearly 650 offices across the U.S. and in Costa Rica with a unique, comprehensive marketing program that includes one of the largest portfolios of property marketing web sites (more than 1,100 separate sites), seven proprietary real estate catalogs with a cumulative distribution of 1.5 million readers, an extensive, current buyer database and national advertising of properties that reaches more than 90 million home per week. United Country has recently been recognized by Dun and Bradstreet’s AllBusiness.com as the top U.S. real estate franchise, the Wall Street Journal as a top 1 percent franchise and Entrepreneur Magazine's Franchise 500® as a top 100 global franchise.

2820 NW Barry Road, Kansas City, MO 64154
816-420-6200  www.unitedcountry.com

Members of the media needing information on United Country or our marketplace, contact
Angela Smith, Public Relations & Social Media Manager
Phone: 816.620.6241 or Email: asmith@unitedcountry.com
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