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United Country Brings Industry Experts to
Kansas City Convention to Address Real Estate Trends

KANSAS CITY, Mo. (February 5, 2008)—You hear it almost daily: The real estate market is slumping, and things aren’t looking bright in the future.
That might be the message for some in the real estate market, but it’s not the case for those served by Kansas City-based United Country Real Estate, which just concluded its best year since the company’s founding in 1925. United Country is the only national real estate franchise system specializing in residential, second home, vacation home, retirement, recreational, farm, ranch, and commercial properties in and around small cities and towns across America.
United Country Real Estate will kick off its 2008 National Convention in Kansas City February 21-24 with an upbeat message for its more than 4,000 agents and 700 offices located across the United States. About 1,000 of United Country’s top office owners, brokers and agents are expected for the event at the Westin Crown Center.
Various market factors have positively impacted United Country’s business, according to Dan Duffy, chief executive officer.
“Many things have kept our business moving upward: more affluent urban buyers can finance their own property purchases; less new development; unique, one-of-a-kind properties; more stable local economies; and increased demand from a well-documented urban to rural migration are just a few of these,” Duffy said. “Our unique, proprietary and proven marketing program that brings affluent urban buyers to hard-to-find rural agents has driven significant new office growth.” 
Keynote speakers at the convention include Steve Murray, 30-year industry expert and editor of “REAL Trends,” a trade publication recognized as one of the leading sources for real estate research, analysis and insight in the industry. Murray will provide his unique perspective into where the real estate market is headed and what can be done to take advantage of it. Also scheduled to speak is Tom Lundstedt, leading real estate expert and consultant, who will explore investment and tax strategies for the real estate industry, buyers, sellers and agents.
Key issues to be covered during the conference include the growing importance of technology in real estate today, marketing, financing options, search engine optimization, sales strategies, auction services and trends in commercial real estate. Saturday’s session will conclude with an evening awards ceremony recognizing some of the fastest growing offices and most successful agents in rural American real estate.
“This year’s convention will provide attendees with market insights and valuable tools they can use to continue growing their businesses,” Duffy said. “We’re also excited to be able to show visitors from around the country the dynamic and progressive nature of Kansas City, home of our corporate headquarters for more than 83 years.”
Also attending the convention as major sponsors and speakers will be a select group of leading industry service and strategic companies. These sponsors will provide cutting-edge information for addressing key real estate issues. Sponsors include United Country Home Mortgage, United Country Land Finance, United Country Health Plans, United Country Home Protection Plans, Proxibid On-line Auction Services, Advance Graphics & Printing, Lowen Sign Co., Starker 1031 Services, Xpressdocs Direct Mail Systems, Ducks Unlimited, Rocky Mountain Elk Foundation, Farm & Ranch, Progressive Farmer, National Auctioneers Association, the National FFA organization, Quality Service Certification and Auction Flex.
United Country Real Estate
United Country Real Estate is the only national real estate franchise system specializing in properties in and around the small cities and towns of America. Based in Kansas City, Mo., the company has been an innovator in rural real estate marketing since 1925. United Country supports more than 700 offices nationwide with a unique, comprehensive marketing program that includes the leading web site in the rural real estate market (www.unitedcountry.com), proprietary real estate catalogs, an extensive buyer database and national advertising of properties to over 90 million homes a week.  United Country has been named as a Top 25 Franchise by the Wall Street Journal and among Entrepreneur Magazine's Franchise 500®. In January 2007, the company introduced United Country Auction Services, becoming the nation's largest integrated network of traditional real estate agents and real estate auctioneers.

2820 NW Barry Road, Kansas City, MO 64154
816-420-6200  www.unitedcountry.com

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