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United Country Real Estate’s Auction
Division Earns
International Marketing Awards
May 2008 (KANSAS CITY, Mo.) – The
National Auctioneers Association (NAA)
announced today that United Country
Auction Services was named winner of the
2008 NAA Marketing Competition in the
Auction Printed Materials, Multi-Color,
Business Liquidations category.
“The brochure we entered into the
competition was part of a comprehensive
marketing campaign for a catfish plant
in Brooksville, Mississippi,” said Kevin
Oldham, director of marketing for United
Country Auction Services. “The business
had closed, taking hundreds of jobs and
the local economy with it, so selling
the property was crucial to the
community. Our marketing materials –
including the brochure – brought the
right buyers to our auction last summer
and resulted in a sale to Koch Foods,
one of the nation’s largest integrated
poultry companies, who plans to reopen
the plant and revive the Brooksville
economy.”
The NAA’s annual marketing competition
allows its almost 6,000 members located
in the United States, Canada and across
the world to highlight their innovative
creations from the past year and vie for
top awards for their marketing and
advertising materials. The 2008
competition was sponsored by USA
TODAY,
and according to Chris
Longly, public affairs manager for NAA,
judges reviewed more than 1,300 entries
– the most entries ever submitted in the
history of the competition.
Mike Jones, CAI, GPPA, president of
United Country Auction Services,
attributes much of this brochure’s
success to the United Country graphics
team.
“Michele Frisby [director of production
and graphics] and Angela Searcy
[graphics supervisor] do fantastic work
for our company and for our affiliates.
This brochure is just one more example
of their creativity and talent. And the
brochure – as well as the entire
marketing campaign for this auction – is
further evidence of United Country
Auction Services’ ability to promote
property in a unique and effective
fashion.”
Two United Country affiliates also
earned top honors. United Country – The
Redfield Group of Gadsden, Ala.,
achieved Best Member Web Site Home Page,
and United Country – Musser Brothers
Auctions & Real Estate of Kennewick,
Wash., earned an award for Best Online
Catalog in the Farm Machinery and
Equipment category. All winners will be
formally recognized during the NAA
Marketing Competition Awards Reception
which will take place on Thursday, July
10, at the 59th International
Auctioneers Conference and Show in
Nashville.
The United Country Auction Services team
can be reached by phone at 800-444-5044
or by e-mail at
koldham@unitedcountry.com.
Information about upcoming auctions and
auctioneers located across the nation
can be found online at
www.ucauctionservices.com.
United Country Real Estate is the only
national real estate franchise system
specializing in properties in and around
the small cities and towns of America.
Based in Kansas City, Mo., the company
has been an innovator in rural real
estate marketing since 1925. United
Country supports more than 700 offices
nationwide with a unique, comprehensive
marketing program that includes the
leading web site in the rural real
estate market (www.unitedcountry.com),
proprietary real estate catalogs, an
extensive buyer database and national
advertising of properties to over 90
million homes a week. United Country has
been named as a Top 25 Franchise by the
Wall Street Journal and among
Entrepreneur Magazine's Franchise 500®.
In January 2007, the company introduced
United Country Auction Services,
becoming the nation's largest integrated
network of traditional real estate
agents and real estate auctioneers.
NATIONAL
HEADQUARTERS
2820 NW Barry Road, Kansas City, MO
64154
816-420-6200 www.unitedcountry.com |
