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United Country Real Estate Grabs Top Spot Franchise Satisfaction Award

Press Room
United Country Real Estate Grabs Top Spot Franchisee Satisfaction Awards
International Company Ranked #2 Real Estate Franchise
in Nation, #18 Best Overall
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February 16, 2012 – (KANSAS CITY, Mo.) – Franchise Business Review announced today that United Country Real Estate ranked #2 of all real estate franchises and #18 in all categories in the nation for the 2012 Franchisee Satisfaction Awards. This ranking is part of a national project that looks at franchisee satisfaction of the country’s most popular franchise companies.

Franchise Business Review’s Top 50 Franchises Report, a comprehensive listing of the nation’s leading franchises, is based on a survey of more than 22,000 franchisees representing more than 300 franchise brands. The 2012 award winners represent a variety of franchise concepts and industries. Now in its 7th year, the “FBR50” is the only awards program to look at actual franchisee satisfaction data and rank companies based on that.

“The Franchisee Satisfaction Awards are among the most meaningful to all of us at United Country,
as they highlight our commitment to our core value of providing the industry-leading services, marketing,
technology, training and support for each of our United Country family members,” said Dan Duffy, chief
executive officer of United Country Real Estate. “Year after year our franchisee satisfaction ratings
have remained among the highest of any franchise system, regardless of business category. We are
proud of that accomplishment and will always strive to continue providing even more value to our
affiliates each year.”

Franchise Business Review annually recognizes franchisors with the highest overall franchisee
satisfaction based on its survey of franchisees. The survey includes 33 benchmark questions, relating
to the franchisee’s experience and satisfaction as well as market area, business lifestyle, and other
demographic characteristics. Franchise Business Review contacts each franchisee individually
with an average franchisee participation rate of 70percent.

“We’re seeing more of a focus from franchisors on unit profitability. This has been a big focus for operators in the past several years, but now it seems franchisors are actually responding. Franchisees are rating support from franchisors better than they were a few years ago,” said Michelle Rowan, president of Franchise Business Review. “Everybody’s more optimistic going into 2012.”

About Franchise Business Review

Franchise Business Review is a national franchise market research firm that performs independent
surveys of franchisee satisfaction and franchise buyer experiences. The firm’s services include
commissioned franchise research projects, as well as industry-wide studies of franchisee satisfaction.
Franchise Business Review is headquartered in Portsmouth, NH, and can be reached at 603-433-2270.

About United Country

United Country Real Estate is the largest fully integrated network of conventional and auction real
estate professionals in the United States. The company has been an innovator in real estate marketing since 1925. United Country supports nearly 550 offices across the U.S., Costa Rica, Panama and resort areas of Mexico, with a unique, comprehensive marketing program that includes one of the largest portfolios of property marketing websites (more than 3,000 separate sites and traffic of approximately
3 million visitors per month), multiple United Country real estate catalogs with national distribution , an extensive buyer database and national advertising of local properties that reaches more than 90 million homes per week. United Country has recently been recognized by AllBusiness.com, The Land Report, Entrepreneur and The Wall Street Journal as one of the top U.S. real estate companies.


2820 NW Barry Road, Kansas City, MO 64154
816-420-6200  www.unitedcountry.com

Members of the media needing information on United Country or our marketplace, contact
Angela Smith, Public Relations & Social Media Manager
Phone: 816.620.6241 or Email: asmith@unitedcountry.com
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