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United Country Expands Into New Regions In 2012

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United Country Expands Into New Regions in 2012
Lifestyle, Rural Real Estate Firm Shows Strong Growth

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February 11, 2013 – (KANSAS CITY, Mo.) – United Country Real Estate, the nation’s largest fully integrated auction and traditional real estate company, announced impressive growth in 2012 with 43 new franchise offices and multiple mergers. This expansion has allowed the lifestyle and rural real estate firm to expand its reach into the non-urban property market even further.

“We are excited about the 43 new franchise locations that joined our network in 2012,” said Richard Thompson, national executive vice president of sales for United Country Real Estate. “Even more encouraging is the large number of brokers merging with the existing United Country franchisees in their area to gain access to exclusive United Country services.”

Unlike most franchise organizations, United Country’s field management team both sell new franchises and consult existing franchisees for continued growth.

“Although we are always interested in new offices joining our team, it is critical we provide ideas for growth within our current offices as well,” said Thompson. “Our current offices grew over 15 percent last year, and our top offices grew over 40 percent. The new offices are helping us fulfill our promise to our clients to help them find the lifestyle or rural properties of their dreams anywhere in the U.S., Costa Rica, Panama or Mexico.”

“A strong new member services initiative we launched in July helped our sales team drive the company to a 27.6-percent increase in sales for 2012 – over twice the National Associations of Realtors increase of 12.8 percent,” said Dan Duffy, chief executive officer for United Country Real Estate.

Of particular interest, farmland continues to show its value to investors, with triple-digit gains over the previous year. “Farmland showed amazing growth in the land category with a roughly 50 percent increase in both volume and acres sold system-wide year-over-year,” said Jason Cole, chief financial officer of United Country Real Estate. “United Country also delivered record farm sale prices for their selling clients throughout the country, especially in Illinois, Missouri, Kansas and Iowa.”

The rise in land sales and prices is great news for many sellers, who have taken advantage of the high demand for prime land by bringing their properties to the market using both conventional and auction sales. Through United Country’s website, UnitedCountry.com, buyers are able to search tens of thousands of listings for both traditional land for sale and land auctions across the nation based on specific property details as well as desired location and price.

For more information about United Country Real Estate, call 800-999-1020 or visit www.UnitedCountry.com.

About United Country

United Country Real Estate is the largest fully integrated network of conventional and auction real estate professionals in the United States and Latin America. The company has been an innovator in real estate marketing since 1925. United Country supports nearly 550 offices across the U.S., Costa Rica, Panama and resort areas of Mexico, with a unique, comprehensive marketing program that includes one of the largest portfolios of property marketing websites (more than 3,500 separate sites and traffic of approximately 3 million visitors per month), multiple United Country real estate catalogs with national distribution, an extensive buyer database and national advertising of local properties that reaches more than 90 million homes per week. United Country has recently been recognized by Franchise Business Review, AllBusiness.com, The Land Report, Entrepreneur and The Wall Street Journal as one of the top U.S. real estate companies.

2820 NW Barry Road, Kansas City, MO 64154
816-420-6200  www.unitedcountry.com

Members of the media needing information on United Country or our marketplace, contact
Angela Smith, Public Relations & Social Media Manager
Phone: 816.620.6241 or Email: asmith@unitedcountry.com
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